The Chinese Basketball Association (CBA)

　　Infront is the exclusive commercial partner to the Chinese Basketball Association and is undertaking a major, long-term marketing and re-branding of the CBA Professional League through a joint venture. It has also provided Space & Time rotating advertising to all clubs in the league.

　　It has also become the exclusive global marketing partner for China’s national basketball teams until the end of 2008. This decision by the CBA creates an opportunity rare in sport – promotion of the League and the national teams together.

　　CHINESE BASKETBALL LEAGUE

　　Infront Asia, has formed a joint-venture with the Chinese Basketball Association (CBA) to undertake a major marketing and re-branding of the CBA Professional League. It’s the first time that an international sports marketing company has formed this kind of long-term partnership with a Chinese sport to realise shared objectives.

　　NEW LEAGUE, NEW START

　　Starting in 2006 the CBA Professional League consists of 16 teams, strategically located in key cities of China. Spectator attendances at CBA league fixtures were over 82% across China last year. Every game is shown live within it's region, including two weekly nationally televised games on CCTV 5 and one on Shanghai Dragon TV. The Chinese Basketball League’s partnership with Infront is structured as a joint venture company owned by Infront (49%) and the CBA (51%), in which are vested all commercial rights of the CBA League and clubs (except club title & gate) for seven years, with options for a further five years. Infront’s first moves are already having a beneficial impact. Court layout has been changed, giving each team its own identity, but within guidelines that are consistent throughout the League. Fans are being rewarded with many new facilities and services, including better seating, ushers, cheerleader training, new music, new choreography and outfits, revitalising presentation and delivering a much more enjoyable basketball experience. Infront has also focused heavily on improving services to the media. By creating better working conditions both on the court and throughout the arenas, Infront has helped improve the overall exposure levels throughout all media channels. Infront is also working on further developing a very comprehensive and exciting new media platform, which amongst others will include such features as live video streaming and e-games. CBA Sponsors are also benefiting from the installation of Space & Time, the leading standard in rotating advertising systems, which has been installed at all CBA Arenas. The new season will be an exciting marketing opportunity for sponsors, offering the prospect of equal treatment for all sponsors without the dominance of an overall title sponsor. For more information on Infront’s partnership with the CBA and the Chinese National Basketball Team see under Media Rights

CBA HISTORY

YEAR    CHAMPION
07        BAYI

06        GUANGDONG

05        GUANGDONG

04        GUANGDONG

03        BAYI

02        SHANGHAI

01        BAYI

00        BAYI

99        BAYI

98        BAYI

97        BAYI

96        BAYI

LINK:TCB HISTORY（1936-2004）